Why Online Reviews Are Important

When it comes to making purchases, potential customers are more likely than ever to turn to online reviews for help in narrowing down their choices and picking the right product/services for them. In fact, 88% of customers trust online reviews as much as personal recommendations from family and friends before making a purchasing decision. With so many opinionated voices out there, it’s absolutely essential that businesses pay attention to what people are saying about their products and services – both good and bad. 

Credibility and Trust 

In the business world, customer testimonials and online reviews are one of the most powerful tools in building credibility and trust. For businesses, the ability to showcase what others are saying about them provides third-party validation which consumers now rely on when making decisions on purchases. 

Today, one of the biggest influencers is social proof – when customers see that other people already trust you as a provider, it increases their influences to do the same. This also simplifies customers’ decision-making process; they don’t need to engage with long sales pitches or dig deep for research about a company before feeling confident enough to make a purchase.

Good Reviews Lead to More Revenue 

A customer’s decision to buy a new product or service is highly influenced by the opinions of other customers.

Positive reviews can be an extremely effective way to build customer loyalty and increase revenue. Not only do positive reviews help to attract more customers and boost public confidence in your product, but they can also assist with SEO rankings, making your business more discoverable online.

Reviews work both ways – studies have shown that businesses with low ratings or a lack of reviews often suffer financially due to the lack of trust in their brand. When done correctly, the power of good reviews cannot be underestimated – it allows companies to maximize their sales potential simply by listening to their customers’ feedback and responding with appropriate action.

Word of Mouth Travels Fast 

Word of mouth is still one of the strongest forms of marketing. People trust other people’s opinions, and these days, those opinions are rapidly spread through social media and online reviews. As soon as someone has a positive experience with your company or product, they’re likely to share it with their friends and family who then may become potential customers.

 The same goes for negative reviews – people are likely to spread the word about their bad experiences. This is why it’s important to respond quickly and professionally to online reviews, both positive and negative, as it gives a public face to your business that potential customers can trust. 

Online Presence Will be Expanded 

Online reviews play an essential role in expanding visibility and improving presence online. They’re a great source of information for potential customers, who are likely to do their research before making a purchase decision. Reviews act as third-party validation, which can help build trust – it’s a lot easier for customers to trust someone else’s opinion about your business rather than taking your word for it. 

Not only does it give potential customers an insight into the quality and character of your business but can also be used to increase search engine optimization (SEO) by increasing backlinks to your website or service pages.

Online Reviews Help You Communicate with Customers 

Online reviews have become an increasingly powerful tool for businesses looking to communicate with their customers, provide customer service, and understand consumer sentiment.

Reviews on platforms such as Yelp and Google My Business give company owners the opportunity to respond directly to customers in real time. This provides value to consumers by building customer trust, while also providing companies the ability to access valuable feedback and insights that would otherwise be difficult or impossible to attain.

By engaging with online reviews, businesses can better understand their consumers and what their needs are.

Positive Reviews Confirm Expertise 

Online positive reviews provide customers with a reliable method to determine a business’s expertise. This is because customers will leave feedback objectively, depending on how satisfied they are with the service or product. Customer reviews allow for businesses to showcase their skillset — when faced with overwhelmingly good reviews, potential customers can trust that the vendor is proficient and experienced. 

Positive reviews confirm that the business has been able to skillfully provide solutions and successful results to its customers consistently over time.

What is EAT and why does it matter?

(Expertise, Authority, and Trustworthiness) 

EAT, is a criteria used to measure website quality. EAT is important in order to ensure that search engine algorithms and other users can identify information that can be trusted in search results. It is crucial for any website having a direct influence on the health and wellbeing of its users to promote trustworthiness by ranking higher in EAT assessment than those without such influence. 

With global access to the web, it has never been more vital for companies, organizations and individuals to have an understanding of EAT methods and apply them to their digital presence. Doing so will help ensure their content reaches its intended audience, as well as a wider audience based on trustworthiness rather than budget or marketing strength alone.

Best Practices and Tips for Generating More Reviews

As an online business, generating reviews can be a difficult but important task. Reviews are the lifeblood of a successful online venture and, luckily, there are some tried-and-true methods you can implement to ensure you’re getting more of them. 

  • Start by casting a wide net – ask your customers to leave reviews on multiple platforms such as Google Reviews, Facebook page ratings and Yelp. 
  • Additionally, target customers who had positive experiences with your product or services and encourage them to share their opinion in the form of a review. 
  • Finally, make sure that your policies reflect that you value customer feedback and incentivize reviews through campaigns like discount codes for those who write thoughtful stories about their experiences with your business. 

By approaching it strategically, establishing best practices for collecting reviews will become an integral part of your success as an online business!


Online reviews are essential for businesses to build trust and credibility with potential customers. By responding to reviews, engaging with customers, and showcasing expertise through positive feedback, companies can create a strong online presence that will help them reach new audiences. Overall, online reviews provide an effective platform and should be embraced as part of an integrated corporate strategy.


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