Here\u2019s a list of top things a local service website needs. In fact, we can say that EVERY good local service website needs to implement these things.<\/p>\n
Your website is your online salesperson.\u00a0 Treat it as such.<\/p>\n
It should represent your brand in a way that makes you proud.\u00a0 But, it also needs to bring you more business.\u00a0 \u00a0So let\u2019s make sure it\u2019s doing that.<\/p>\n
Here I\u2019ll share with you the top things essential for a local service business website.<\/p>\n
Don\u2019t just read this.\u00a0 Make sure you\u2019re implementing as much of this as you can.<\/p>\n
This is simply to help your visitors who are ready to buy, actually push them into buying or contacting you.\u00a0 Client testimonials are a very powerful tool to help you gain more customers.\u00a0 Put some on the home page close to the top.\u00a0 Also add some to service pages.<\/p>\n
If you don\u2019t have any reviews yet, that should be a top priority.\u00a0 Don\u2019t feel shy about asking for feedback.\u00a0 Happy customers are usually good for the couple minutes it takes to write up a review.\u00a0 Make sure it gets submitted to google my business profile also.<\/p>\n
You can take screenshots of your google or facebook reviews for example.\u00a0 Or build testimonials on your page and copy the text over.\u00a0 Use your customer profile pics also.\u00a0 It gives an added amount of trust.<\/p>\n
This is possibly the most effective way for you to convert more sales.\u00a0 It\u2019s easy to do.\u00a0 And, conversions go up.\u00a0 More of your visitors will contact you after reading a good review.\u00a0 It\u2019s that simple.<\/p>\n
This should be obvious, but we need to say it anyway.\u00a0 Put your contact information on your website.<\/p>\n
There are two reasons for this.\u00a0 First, you want your customers to know how to contact you.\u00a0 An email or phone number or both.\u00a0 You can add a contact form or a way to schedule a call.<\/p>\n
Second, is more about getting results in search engines and map listings.\u00a0 If you\u2019re a local service business, you will rely on search engines to generate visitors for you. Google looks for your NAP (name, address, phone) to be on your website and published on local directories, to be matching everywhere.\u00a0 Make sure every spelling is correct.\u00a0 It matters.<\/p>\n
Use schema markup data in your html, especially for a local business.<\/p>\n
First off, <\/span>you want to provide <\/span>a clear layout. No one likes a messy website that is hard to interact with. You want a clean layout with easy-to-read sections.<\/span><\/p>\n Large, simple icons and colors are helpful for visual navigation. D<\/span>on\u2019t use too many, but don\u2019t keep it all plain and boring. <\/span>Choose<\/span> a general color pallete that you can use throughout your website for attractiveness as well as simplicity.<\/span><\/p>\n Don\u2019t get too fancy with background images or they might distract from your call to action.<\/p>\n Animated effects are cool, but they can really slow down your site.\u00a0 You don\u2019t want your aesthetics to interfere with your User Experience (UX).\u00a0 Make sure you have a good balance.<\/p>\n This is simply telling your visitors what you want them to do.\u00a0 Are you trying to generate more phone calls?\u00a0 Then put your phone number in a place that is easy to see and add some text beside it.\u00a0 For example: \u201cCall us at: 888-555-5555\u201d.\u00a0 Use big buttons to make it stand out even more.<\/p>\n You want to make sure the reader isn\u2019t falling asleep <\/span>from<\/span> too much writing. <\/span>The average website visitor isn\u2019t employing a lot of attention span. \u201cWalls of text\u201d will generally make them skip over what you\u2019re saying.\u00a0 Shorten your paragraphs and use headings between sections.\u00a0 Bullet points work well and bold important text.<\/span><\/p>\n \u201cBites\u201d of information keep your readers\u2019 eyes moving. However, you should<\/span> also include enough writing to show the information needed <\/span>in order to support your product, services, and expertise. <\/span><\/p>\n The truth is, it all comes down to layout. L<\/strong><\/span>ess is more<\/strong> in a sense, so that the reader can quickly read what you have written and get a good <\/span>snapshot<\/span> of who you are. <\/span>This is true for everything from your<\/span> introduction, <\/span>to the service pages, and even any blog posts you might publish. Who you are, and why that matters to the reader, should be an up-front and simple message throughout your site. <\/span><\/p>\n If you can provide proof of your work with real images or videos, that acts like a good testimonial.<\/p>\n Depending on the type of website you are creating, media and photos are crucial to making a website look professional. High quality images that have a great angle <\/span>and<\/span> decent resolution add a good touch to any website.<\/span><\/p>\n Many businesses utilize instructional videos to illustrate the efficacy of their product or service. M<\/span>edia and videos that are filmed in a high quality, such at 1080p or 4K, will catch the readers eye. We all enjoy a sharp, well filmed video. <\/span><\/p>\n It\u2019s a great opportunity to link any social media you have for your business to your website. This can be things like Facebook, Twitter, or media platforms like YouTube and Twitch. <\/span><\/p>\n Adding these features <\/span>allows your clients to become followers, and thereby remain updated on new discounts, specials, and other features your company may be offering.<\/span><\/p>\n There are so many other things we could mention here, especially when you get into what\u2019s needed for seo purposes.\u00a0 After adding all the things we\u2019ve listed here, your site will have a good foundation to make sales.<\/p>\n Let us know in the comments if you have any questions or wish to add something else to the list.<\/p>\n","excerpt":" Here\u2019s a list of top things a local service website needs. In fact, we can say that EVERY good local service website needs to implement these things. Your website is your online salesperson.\u00a0 Treat it as such. It should represent your brand in a way that makes you proud.\u00a0 But, it also needs to bring \u2026 Read more<\/a><\/p>\n","commentStatus":"closed","sticky":false,"meta":[],"categories":[{"slug":"marketing","id":130,"name":"Marketing"}],"tags":[{"slug":"local-business","id":132,"name":"local business"},{"slug":"marketing","id":131,"name":"marketing"},{"slug":"website","id":50,"name":"website"}],"pictureUrl":"https:\/\/localservicehero.com\/us\/wp-content\/uploads\/sites\/24\/2020\/08\/top-things-your-website-needs.jpg","_links":{"predecessor-version":[{"id":2775,"href":"https:\/\/localservicehero.com\/us\/api\/wp\/v2\/posts\/887\/revisions\/2775"}]}}Call to Action<\/h2>\n
Balance of Text and Images\/Video<\/span><\/h2>\n
Real Photos and\/or Videos<\/span><\/h2>\n
Social Media<\/span><\/h2>\n
Conclusion<\/h2>\n